Parker cut the ribbon for The SM Store, and was the newest endorser for their "Love to Shop" campaign. Numerous celebrities, government officials including Senator Alan Peter Cayetano, Taguig City Mayor Lani Cayetano, company officials, and VIP guests attended the blessing, including SM Prime's Henry Sy and Hans Sy, and American actress Sarah Jessica Parker. The mall had its inaugural blessing on May 16, 2013, a day before the grand opening. According to SM Prime Holdings, Inc., the name defines "luxury and elegance that emanates from within." History The name of SM Aura is derived from the elements gold (which has the chemical symbol Au) and radium. It is designed by EDGE Interior Designers and Arquitectonica. The shopping center is situated near its rival mall Market! Market!, owned by Ayala Malls, a real estate subsidiary of Ayala Land, and affiliate of Ayala Corporation. It was the 2nd SM Supermall to be called "Premier" (now discontinued) after SM Lanang. It is the 13th SM Supermall in Metro Manila and 47th SM Prime mall in the Philippines. SM Aura (formerly SM Aura Premier), is a large upscale shopping mall located at McKinley Parkway corner 26th Street, Bonifacio Global City, Taguig, Philippines, owned by SM Prime Holdings, the country's largest mall developer.
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